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The basis of any great relationship starts with communication. A phone call, a personalized email and even an emoji filled text message all go into creating a more efficient customer journey to drive new prospects to your business and keep showing your current customers that you care.
When you have thousands of messages, emails or invoices to send you want something that will execute once and all your customers will receive the information they need. And it makes sense. It works well for sending outbound communication to a large group of people at the same time.