“We want to help our clients change how they communicate by properly integrating all the communication channels available to them.”
Leonie van der Veen, CEO AddComm
Founded 20 years ago as a mail and print provider, AddComm has helped its clients create and send transactional communications, such as bills and pension forms. Nowadays, the company automates customer communications for some of the largest Dutch companies in a variety of industries, including financial services, collections, energy, non profit, and local governments.
Flowize was created to automate the communication challenges. The addition of this sophisticated workflow integration, automation and communication tool has allowed AddComm to quickly set up communication workflows and put the clients in control. And the best thing: all of this can be done on one single platform.
The software partnership with Flowize allows AddComm’s clients to freely add new communication channels, such as email, SMS, and voice messages, as well as social media channels like LinkedIn, Facebook and Twitter. Clients can even write scripts that connect in-house applications to new workflows.
Thanks to Flowize, AddComm has gained access to new markets and attracted new clients. The company has entered the field of marketing development and marketing automation. Furthermore, the addition of Flowize has given AddComm better opportunities to diversify and expand its range of services and generate revenue beyond traditional print and mail services.
Overall, the number of opportunities to expand into new markets has significantly increased since the implementation of Flowize. Thanks to the efficiency of workflow automation through Flowize, AddComm can add more clients to grow its existing printing and mailing business, while at the same time leveraging new digital communications.
Looking to the future
With clear success, AddComm continues to leverage Flowize as a key driver for the future of the business. “We expect to introduce many new clients to Flowize, as well as existing ones. Because the workflow is straightforward and easy to explain, the platform makes it way easier to sell what we do at AddComm,” says Leonie van der Veen. “Flowize is the future of AddComm.”