“We want to help our clients change how they communicate by properly integrating all the communication channels available to them.”

Leonie van der Veen, CEO AddComm

AddComm finds new opportunities in software partnership with Flowize

Founded 20 years ago as a mail and print provider, AddComm has helped its clients create and send transactional communications, such as bills and pension forms. The addition of Flowize as a sophisticated workflow integration, automation and communication tool has allowed AddComm to quickly set up modern multichannel communication workflows and put the clients in control.

The digital revolution has changed our principal means of communication and affects every business and market in this modern day and age. In the past few years,  AddComm — and the entire print and mailing industry — has witnessed the steady and inevitable growth of digital communications. With email, SMS, social media, and messaging applications, corporate communications are no longer dominated by print.

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Before

  • Prospect-to-client timeline for a large company took up to two years
  • Company communication limited to print and email
  • Creation of a simple communication workflows took weeks and required several developers and project manager

These changes have led to the rise of omnichannel and multichannel communications, which connect and integrate all communication channels to create a single source of truth. But how can companies improve their client communications quickly to deliver the right message to their customers and meet their demands? For AddComm, this new challenge represents new opportunities. 


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After

  • Clients can test new channels and personalize messaging to see what works best for their specific business
  • Opportunities to diversify, expand range of services and generate revenue beyond traditional services.
 Competitive edge and realize better margins.
  • With Flowize, it’s a lot easier to get in touch with the chief decision-makers of smaller companies.

About AddComm

Founded 20 years ago as a mail and print provider, AddComm has helped its clients create and send transactional communications, such as bills and pension forms. Nowadays, the company automates customer communications for some of the largest Dutch companies in a variety of industries, including financial services, collections, energy, non profit, and local governments.


Fast facts

  • founded 1996
  • 6,000 daily users
  • 6 million invoices per year

The challenge

Printing press at AddComm

In the past few years,  AddComm has witnessed the steady and inevitable growth of digital communications. Clients have more options at their disposal to engage with their customers. The challenge: a single tool that allows clients to experiment with new channels and give them the opportunity to send the appropriate message to the right person at the right time. This approach gives clients significantly more communicative flexibility and facilitates omnichannel and multichannel communications.


The approach

Leonie van der Veen at AddComm

Flowize was created to automate the communication challenges. The addition of this sophisticated workflow integration, automation and communication tool has allowed AddComm to quickly set up communication workflows and put the clients in control. And the best thing: all of this can be done on one single platform.

The software partnership with Flowize allows AddComm’s clients to freely add new communication channels, such as email, SMS, and voice messages, as well as social media channels like LinkedIn, Facebook and Twitter. Clients can even write scripts that connect in-house applications to new workflows.


Results

Thanks to Flowize, AddComm has gained access to new markets and attracted new clients. The company has entered the field of marketing development and marketing automation. Furthermore, the addition of Flowize has given AddComm better opportunities to diversify and expand its range of services and generate revenue beyond traditional print and mail services. 



Overall, the number of opportunities to expand into new markets has significantly increased since the implementation of Flowize. Thanks to the efficiency of workflow automation through Flowize, AddComm can add more clients to grow its existing printing and mailing business, while at the same time leveraging new digital communications. 




Looking to the future

Leonie in het kantoor

With clear success, AddComm continues to leverage Flowize as a key driver for the future of the business. “We expect to introduce many new clients to Flowize, as well as existing ones. Because the workflow is straightforward and easy to explain, the platform makes it way easier to sell what we do at AddComm,” says Leonie van der Veen. “Flowize is the future of AddComm.”


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